Pete Madigan | Strategy, Storytelling, AI & Connections

A useful perspective.
A practical next step.

Sometimes that means sharpening their positioning or telling a better story.

Sometimes it's finding the right partner, introducing new technology, or identifying ways to save time and money.

I bring together commercial thinking, creativity, and connections to help good businesses get further.

How I can help

Four ways to move forward.

01

Strategy & Positioning

Find the opportunity. Make your value clear.

Positioning, commercial direction and campaign ideas for a launch, a raise or a business ready for its next step.

Discuss strategy and positioning

02

Storytelling & Content

Give people a reason to pay attention.

Founder ghostwriting, editorial research, campaigns and content that make your thinking useful and memorable.

Discuss storytelling and content Explore the founder-writing partnership

03

AI & Business Performance

Find where AI can make a useful difference.

Review the way your business works. Identify where new tools could save time, reduce wasted effort or support revenue.

Discuss ai and business performance

04

Partnerships & Growth

Bring the right people and opportunities together.

Partnership development, introductions and collaborations built around a clear reason for both sides to get involved.

Discuss partnerships and growth

The process

Research first. Then find the story worth owning. Research, conversation, positioning, narrative and assets, revenue opportunities.

Enlarge the process ↗

Research
Understand the business and the market.
Conversation
Learn how the founder thinks and where they want to go.
Positioning
Find what the business should be known for.
Narrative & assets
Turn the story into clear, useful material.
Revenue opportunities
Identify offers, partnerships and campaigns that can generate revenue.

Thinking, publishing and bringing people together

Selected Projects

Independent research & publishing

Signal + Flow

Making the business of music easier to understand, so creators can make better decisions and capture more value.

Explore Signal + Flow

Community & practical AI

AI Social Club

Bringing people together in Phuket to learn, experiment, and put AI to work.

Explore AI Social Club

Proof of positioning · Anonymised client engagement

Becoming known for the high end of Ibiza.

The founder’s situation

A property CEO with detailed knowledge of Ibiza’s luxury market wanted that expertise to become a clearer part of his public profile.

The position we developed

We centred the writing on knowing the island and what makes a luxury rental work: its seasons, locations and the details that matter to guests.

The writing

LinkedIn topics drew on his knowledge of Ibiza, its seasons and luxury rentals. The aim was to make that expertise visible and useful.

The opportunity that followed

A Channel 4 production team approached him for a programme about the high end of Ibiza. He appeared and reported new inbound interest.

Client identity withheld. The approach followed the positioning work; it cannot be attributed to LinkedIn alone. Private drafts and a partnership testimonial are not published here.

Proof of clarity · My own writing

Complex enough to matter. Clear enough to share.

I turned a complicated rights and revenue system into a visual people could understand, save and explain to somebody else.

“You just gave us a masterclass in seconds.”
Nikkia Glover

Music Publishing Explained: an infographic by Pete Madigan covering compositions, recordings, royalties, collection and publishing deals — View the LinkedIn post

Impressions: 157,060
Saves: 1,517
Reposts: 289
Followers gained: 691

Results from my own LinkedIn post, not a client engagement. Analytics supplied 30 September 2026; these are historical results, not a forecast.

On the thinking and the writing

Articulating ideas
“I think you articulated it better than I did.”
Scott CohenCo-Founder, The Orchard · CEO, JKBX

Writing · Complex concepts
“Top-notch writing. Pete’s ability to synthesize complex concepts is remarkable.”
Luca TurcoInvestor

Product marketing · MoonPay
“Pete is smart, creative and tremendously charismatic. I really enjoyed working with him on product marketing and I’d recommend him to anyone.”
Keith GrossmanPresident, Enterprise, MoonPay

Growth & partnerships · Crossmint
“A beast! One of the most passionate people I’ve met. Pete helped bring awareness of Crossmint to the world.”
Rodri FernándezCo-Founder, Crossmint

Research report · Nerds Collective
“Working with Pete was a pleasure. Pete’s approachability and expertise made our collaboration enjoyable. His report not only met but exceeded our goals.”
James BensonNerds Collective

Campaign concepts

Give people a reason to remember you.

A strong line can turn a passing glance into interest. These concepts show how I approach the idea, the audience and the reason to act.

Advertising concepts and campaign projects are scoped separately from the monthly partnership.

KONG / Campaign concepts

KONG. Three reasons to start.

Three billboard concepts designed to make KONG memorable, get more people through the door and turn local awareness into new memberships.

Full KONG billboard mock-up: Your first session is free. Come once. Feel the difference. — 01 / THE INVITATIONYour first session is free.

Full KONG billboard mock-up: You can hide. You can't skip leg day. — 02 / THE CHALLENGEYou can’t skip leg day.

Full KONG billboard mock-up: Train where people fly to get results. — 03 / THE POSITIONTrain where people fly to get results.

Need a line people remember after they pass it? Tell me about the campaign

Dopa / Campaign concepts

Dopa deserved a better billboard.

When I saw the billboards outside my favourite sauna, I had to create some options that did the place justice.

Three existing Dopa billboards outside the sauna — BeforeThe billboards outside Dopa

Three proposed Dopa billboard concepts for sauna, cold plunge and food — SuggestedThree new concept directions

Proposed artwork, not installed. Timing and offer claims need Dopa’s approval.

Independent campaign concepts

The ad. The idea behind it.

Self-initiated concepts exploring a product, an audience and a reason to care.

Spec work, not commissioned campaigns or brand endorsements. Product and offer claims shown are part of the concepts.

Sonilo · Concept 01 concept: Still looking for a track that almost fits? — Sonilo · Concept 01
Still looking for a track that almost fits?
Start with the editor’s frustration: the right picture, the wrong music. The image makes a soundtrack feel made to fit.
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Sonilo · Concept 02 concept: Your video is the brief. — Sonilo · Concept 02
Your video is the brief.
A film strip becomes a sound wave. One visual explains the idea of music shaped around the edit.
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KAST concept: Your money has never heard of borders. — KAST
Your money has never heard of borders.
A border gate turns an invisible payment restriction into something you can see. The line makes that restriction feel out of place.
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Stability AI concept: Permission as the selling point. — Stability AI
Permission as the selling point.
Three backstage passes make licensing tangible. The creative idea turns a technical permission story into a simple visual.
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About me

I’m Pete Madigan, a commercial strategist, storyteller, AI consultant and connector working across music, tech and modern culture. I help founders, brands and ambitious businesses find opportunities and communicate their value.

I’ve conducted 100+ artist interviews across Uncut, Mixmag and Billboard Magazine. My experience includes projects for Beatport, BMG, MoonPay, Crossmint, PSG through Matchain, Alpine cars and Nerds Collective.

My work brings together strategy, storytelling, practical AI and partnerships. The starting point is what your business needs to achieve.

More about my background

Portrait of Pete Madigan outdoors at sunset — Peter Madigan

Let’s talk

What would you like to move forward?

Tell me about the business, project or role you have in mind, what you want to achieve and where you need help. A rough idea is enough to begin.

Prefer email? hi@petemadigan.com

Good ideas deserve to go further.

A useful perspective.A practical next step.